SEO Keyword Coverage | Search Engine Optimization
SEO (Search Engine Optimization) is the optimization of a website to improve its visibility and ranking in search engines like Google. One aspect of SEO is keyword coverage, which is the inclusion of certain keywords in a website in order to rank higher in search engines for those keywords.
Keywords are words or phrases that people use when searching for information on the Internet. To rank well for certain keywords, a website must have quality content that contains those keywords in a natural and relevant way. This means that the keywords should be used in the text of the website as well as in the page titles, headings and other elements of the website content.
In order to determine which keywords to use on a website, it is important to conduct keyword research. This involves using tools and techniques to identify the keywords that are most relevant to the site’s content and that are used by people searching for information in the site’s niche.
Once the relevant keywords are identified, the next step is to ensure that the website has good keyword coverage. This means that keywords appear in the right places on the website, such as in page titles, headings, and text. It is important to use keywords in a natural and relevant way, rather than simply stuffing them into the website to manipulate search engine rankings.
Besides keyword coverage, there are other technologies and techniques used in search engine optimization. These include link building, for example, which involves getting other websites to link to your website to improve their visibility and authority in search engines. Other SEO techniques include optimizing the structure and navigation of the website and using social media and other online platforms to promote the website and its content.
The experts at BITS have performed SEO optimizations on a wide range of projects. A selection of case studies and references can be found below.
