Integration of GPT-4 (ChatGPT) via OpenAI API into an enterprise travel application for automated curated content generation.

myLike is a platform that enables companies in the travel, tourism, mobility and hospitality sectors to create and share personalized digital travel guides in white-label format with their customers.

The goal of this project was to optimize the process of creating personalized recommendations for places and experiences through the use of artificial intelligence (AI) by integrating features of GPT-4 (ChatGPT) into the application via the OpenAI API.

openai gpt prevent hallucination BITS GmbH

For this purpose, a “typing assistant” based on GPT-4 (ChatGPT) was developed that inspires and actively supports companies in the creation of personalized content. This AI-based assistant has been fully integrated into the myLike personalized content creation process, shortening it by providing customized and stimulating text suggestions that can be further personalized.

GTP-4 / ChatGPT

Integration of GPT-4 (ChatGPT) via OpenAI API

Curated content

Avoidance of “hallucinated” or outdated information

100% Agile

Agile development based on the MVP process model of BITS

The cooperation with BITS GmbH

“This project represents another successful chapter in our collaboration with BITS. Together, we successfully integrated the OpenAI API into our product, adding innovative AI capabilities to myLike and making our offering even more attractive to our customers. The results achieved have exceeded our expectations and we are proud to now be able to offer our customers an even better, customized experience.”

Uwe Hering, Managing Director of myLike UG

Challenge

The myLike business web application already provided a solid platform to offer guests personalized recommendations for attractions, restaurants and activities near their current location. However, it has been difficult for companies to find the time and resources to create content tailored to individual circumstances – despite significant automation tools to help users create the tips.

The challenge was to create an even more efficient way of identifying new and interesting local services and activities and making them available to guests and customers in an appealing and personalized way. At the same time, it was necessary to ensure that the content generated was truthful, up-to-date, and not “hallucinated.”

Ensure topicality of the content
Individual and personal adaptation of the recommendations
Ensuring the accuracy of the generated content

Efficient identification of new, interesting offers as selectable options
Fast integration of new offers into the geolocalized database for the guests and customers
Avoidance of “hallucinated” or outdated information

Realization

To address the challenges and add content generation capabilities to the myLike business web application, the OpenAI API and GPT-4 were integrated.

To ensure the accuracy, currency and value of the content for guests, up-to-date information from various used and compared with curated sources. AI-powered content generation works with this reliable data to ensure the quality and relevance of recommendations and avoid “hallucinated” information. At the same time, new and interesting local services and activities were efficiently identified and included in a timely manner, so that guests and customers can always be provided with up-to-date offers.

This enhancement has significantly improved the myLike business web application for hotels, mobility, travel and tourism companies , resulting in higher customer satisfaction, better customer retention and an increase in sales from bookings and cross-selling of local services and activities. The AI-powered solution has proven to be a valuable part of myLike’s offering, helping to provide memorable experiences and memories for customers and guests.

BITS took on all IT roles during implementation, from conception to project management and individual development to operation of the finished solution.

Integration of OpenAI API and GPT-4 for content generation
Matching with curated sources for current and relevant information
Avoidance of “hallucinated” information

First realization using the MVP approach of BITS (Proof of Concept)
Efficient identification and integration of new local offerings
Comprehensive IT roles and continuous development through BITS

Project roles at a glance

BITS experts took on the following roles in this project.

IT-Consulting / Consulting
IT Project Management
IT Quality Assurance

Fullstack development
Product Owner
DevOps

Tools & Technologies

The following tools and technologies were used in this project.

Das agile Vorgehensmodell der BITS

Die Umsetzung des Projektes erfolge auf Basis des agilen Vorgehensmodells MVP by BITS und ermöglichte einen GoLive 6 Wochen nach der Idee und Zieldefinition.

Outlook

The OpenAI API, ChatGPT, and GPT-4 has proven to be a tool and additional areas of use have been identified within the myLike platform that can only be economically implemented with the help of generative AI.

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