Integration of GPT-4 (ChatGPT) via OpenAI API into an enterprise travel application for automated curated content generation.

myLike is a platform that enables travel, tourism, mobility and hospitality companies to create and share personalized digital travel guides with their customers in a white-label format. The goal of this project was to optimize the process of creating personal recommendations for places and experiences through the use of artificial intelligence (AI) by integrating features of GPT-4 (ChatGPT) into the application via the OpenAI API.

openai gpt halluzinieren verhindern BITS GmbH

For this purpose, a “typing assistant” based on GPT-4 (ChatGPT) was developed to inspire and actively support companies in the creation of personalized content. This AI-based assistant has been fully integrated into the myLike personalized content creation process, shortening it by providing business-tailored and engaging text suggestions that can be further personalized.

GTP-4 / ChatGPT

Integration of GPT-4 (ChatGPT) via OpenAI API

Curated content

Avoidance of “hallucinated” or outdated information

100% Agile

Agile development based on the BITS MVP process model

The cooperation with BITS GmbH

“This project represents another successful chapter in our collaboration with BITS. Together we have successfully integrated the OpenAI API into our product, enhancing myLike with innovative AI features and making our offering even more attractive to our customers. The results achieved have exceeded our expectations and we are proud to be able to offer our customers an even better, customized experience.”

Uwe Hering, Managing Director of myLike UG

Challenge

The myLike business web application already provided a solid platform to offer guests personalized recommendations for attractions, restaurants and activities near their current location. However, it was difficult for businesses to find the time and resources to customize the content, despite significant automation tools to help users create the tips. The challenge was to create an even more efficient way to identify new and interesting local services and activities and make them available to guests and customers in a timely and personalized way. At the same time, it had to be ensured that the content generated was truthful, up-to-date and not “hallucinated”.

Ensuring that content is up to date
Individual and personal adaptation of recommendations
Ensuring the accuracy of the generated content

Efficient identification of new, interesting offers as selectable options
Fast integration of new offers into the geolocalized database for the guests and customers
Avoidance of “hallucinated” or outdated information

Realization

To address the challenges and add content generation capabilities to the myLike business web application, the OpenAI API and GPT-4 were integrated.

To ensure the accuracy, currency and value of the content for guests, up-to-date information from various used and compared with curated sources. AI-powered content generation works with this reliable data to ensure the quality and relevance of recommendations and avoid “hallucinated” information. At the same time, new and interesting local services and activities were efficiently identified and included in a timely manner, so that guests and customers can always be provided with up-to-date offers. This enhancement has significantly improved the myLike business web application for hotels, mobility, travel and tourism companies , resulting in higher customer satisfaction, better customer retention and an increase in sales from bookings and cross-selling of local services and activities. The AI-powered solution has proven to be a valuable part of myLike’s offering, helping to provide customers and guests with unforgettable experiences and memories.

BITS took on all IT roles during implementation, from conception to project management and individual development to operation of the finished solution.

Integration of OpenAI API and GPT-4 for content generation
Comparison with curated sources for current and relevant information
Avoidance of “hallucinated” information

First realization using the MVP approach of BITS (Proof of Concept)
Efficient identification and integration of new local offerings
Comprehensive IT roles and continuous further development by BITS

Projektrollen im Überblick

Die Experten/innen der BITS übernahmen folgende Rollen in diesem Projekt.

IT-Consulting / Consulting
IT project management
IT quality assurance

Fullstack development
Product Owner
DevOps

Tools & Technologien

Folgende Tools und Technologien kamen in diesem Projekt zum Einsatz.

Das agile Vorgehensmodell der BITS

Die Umsetzung des Projektes erfolge auf Basis des agilen Vorgehensmodells MVP by BITS und ermöglichte einen GoLive 6 Wochen nach der Idee und Zieldefinition.

Outlook

The OpenAI API, ChatGPT, and GPT-4 has proven to be a tool and additional areas of use have been identified within the myLike platform that can only be economically implemented with the help of generative AI.

CONTACT

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